Taking business online is quite easy these days. With the help of a social media platform, it has become the prime way of generating leads and retain the old customer. One such platform which offers the possible way to surplus your business is by Instagram. Instagram offers a wide range of options to showcase your business and brand name and take it another level.
Make a business profile ASAP
Taking business to Instagram is available only through a business account that a user must-have. It’s easy to switch your current profile to a business account. To start with click on “Switch to Business Profile” to get started. There are wide opportunities on having a business profile over the Instagram platform. For instance, followers can reach out to you over a contact button at your Instagram page just like they would do on an e-commerce website.
A business account also gives you the option to create and publish Instagram ads without hovering over Facebook’s advertising tools. You also get a hand on Instagram analytics tools, called Insights, that provide stats and overall detail analysis which helps you to improve your promotions in a more specific manner.
Once you’ve collected the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.
Use hashtags wisely
If you want to have more crowd over your page then interactive hashtags are a great way to get it. Red Bull has over 299,612 posts featuring their tag, #itgivesyouwings. You can use the tag to post user-generated content. This allows users to search through all posts relating to your brand. It also lets people easily reach out to you through images that you might want to consider re-posting your own page. Creating a hashtag that your company (and other users) can easily findable is essentially free advertising. Every time someone posts a photo using the tag, your company get exposure and a chance to retain the customer by following them back.
Write great captions
Well, Instagram is a visual-based medium platform. But that doesn’t mean you can neglect your captions. Your brand’s presentation is just as important as your brand’s look. Like your visuals, it should be consistent across posts. Since most people pass by a glance at captions rather than read them thoroughly, you want to include all the details into those first two lines. Your caption should sound informative, entertaining, or eye-candy, compelling, and on-brand. For reference, check out the post on how to write great Instagram captions.
PLEASE don’t over-post
Over-posting on Instagram is a surefire way to turn off your existing followers.
But you want to be regular in posting to make your brand awareness to the audience.
One of the best ways of doing by posting during peak days and hours when your followers are online.
Promote your Instagram everywhere
This one is self-explained, but you need to leverage this channel in the same way you do your other social networks. Instagram Feed lets you embed your feed right inside a WordPress website
When setting up your Instagram account, you should first connect with Facebook to pull in your friends, but this is just the start of promoting your channel.
Use Instagram Stories
If you want to generate leads, Instagram Stories are here to help.
Instagram stories differ from regular Instagram posts as they come in a “slideshow” format.
They’re only active for 24 hours, but Stories can be saved to any of your devices and reused at a later point.
Create visually compelling content
As stated, it is a visual medium, so your posts should simply be got to look great. Most necessary to have professional photography equipment, but your photos do need to be sharp, well-lit, well-composed, and in focus, at a minimum. Even more important, your visual content needs to be compelling. Great photos aren’t good enough if they don’t tell a story, or get viewers excited, they’re not going to help you use Instagram for marketing.
Not sure what to post? Here are a few ideas:
- Behind-the-scenes posts: Give followers a look at your office, your storefront, or your manufacturing process.
- Quotes and text-based images: Play with text to create visually interesting content with no photos required.
- Regrams and UGC: User-generated content is by nature authentic and compelling.
- Instructional posts: Teaching followers how to achieve a goal is about as compelling as it gets.
- Videos: The maximum length of a video post on Instagram is 60 seconds, but you can go much longer with IGTV.
Post at the right times
And according to research from CoSchedule, the best times of day to post are between 8:00 AM and 9:00 AM, as well as 2:00 AM. The hour between of 8:00 and 9:00 AM correlates with the time of day when people are getting ready for work or commuting to their jobs (and checking social media for the day). And 2:00 AM is the time of day when most folks are up scrolling through Instagram when they should be sleeping, so this makes sense as a second most popular time to post. You can analyze when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience. Schedule your posts to go live during these days and times with a tool like Hootsuite, CoSchedule, or Sprout Social.
The research also shows that you should post between one and two times per day, but no more or less.
If you wish to post more, then use Instagram’s carousel album feature to post multiple images in a slideshow format.
That way, you won’t overwhelm your followers’ feeds.
After you’ve made these changes, track your metrics to keep an eye on areas where you can improve.
- Here are the best times to post for each industry we analyzed:
- Travel and tourism: Friday, 9 a.m. to 1 p.m.
- Media and entertainment: Tuesday and Thursday, 12 to 3 p.m.
- Food and beverage: Friday, 12 p.m.
- Retail: Tuesday, Thursday, and Friday, 12 p.m.
- Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.
- Non-profit: Tuesday, 10 a.m. or 4 p.m.
- Non-retail e-commerce: Thursday, 4 or 9 p.m.
- Pharma and healthcare: Wednesday and Sunday, 9 a.m.
- Personal care: Thursday and Friday, 1, 2, or 3 p.m.
- Technology: Monday and Tuesday, 2 p.m.
- Education: Thursday, 4 or 5 p.m.
Promote your Instagram everywhere
This says by its name, but you need to leverage this channel in the same way you do your other social networks. For instance, do you have social icons on your homepage or product pages connecting visitors to your social channels? An Instagram icon is must be added. Instagram Feed lets you embed your feed right inside a WordPress website
When setting up your Instagram account, you should first connect with Facebook to pull in your friends, but this is just the start of promoting your channel. You should organize Instagram campaigns across your social networks and sending out reminders to employees, brand-ambassadors, and partners (basically anyone who’s established a positive relationship with your brand) to apply your business hashtag and any hashtags that are relevant or important to a marketing campaign running.
Force (ahem, encourage) your employees, especially those frequently communicating with leads and customers, to add a link to your company Instagram in their email signatures. Add an icon of your Instagram handle to your LinkedIn profile and business card. Repost your Instagram photos to your business Twitter and personal accounts. The opportunities are endless, but once your Instagram is enticing get it in front of people and start building your follower base.
Create sponsored ads
Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.
You are free to choose one sponsored ad or multiple ads with the carousel feature.
There are wide options, such as:
- Carousel/Dynamic Ads
- Stories Canvas
- Instagram Stories, sponsored or not, is a great way to connect with followers.
With the great speed of growth in technology, Instagram has become well known for its user-friendly functioning. It has a great option to widespread your business, allows you to post the content of your business, allows you to run a campaign, creates sponsor ads to generate your leads. It has got a lot of offers which not only to hike up your sales but also retains your old customer.