Getting quality backlinks to your site is a great way to raise your page rank and get more visibility in search results. One way to get better backlinks is to check out your competition and see where they are getting their links. You can easily find out what backlinks your competition has by using the many tools on the market. Checking backlinks also has a significant role to play in outreach campaigns. By finding a competitor’s links, you can target websites that may be on the lookout for updating their resources and references.
When any website links to your site or any page of your site from its website, this is called backlinks. Backlinks used to be one of the most important parameters for high page ranking and better keyword ranking. However, with time, Google demoted the priority of backlinks and added more signals to rank a website.
Backlinks are usually categorized in two ways: Dofollow backlinks and no follow backlinks.
When we talk about creating backlinks, we usually concentrate on creating do-follow links. Using backlink checker tools, we count how many backlinks we have created for our site. A good number of backlinks helps immensely in increasing the domain authority and also the Moz rank of our site.
There are both free and paid options to help you spy on your competition. Here are our picks for the top 10 backlink checker tools:
Register for a free account with Ahrefs and get a complete analysis of your backlinks, including how many you have, where they come from, the anchor text used, and so on. An absolute favorite among online marketing professionals, Ahrefs gives you all of the tools that you need to track your backlinks and keywords. Furthermore, you can get an inside look at what your competition is doing. With Ahrefs, you never have to worry about the accuracy of the information or whether or not you’ll be provided with the most current backlink data. With a free 14-day trial, you have nothing to lose by taking a closer look at this link checker tool and its variety of features. A quick search will provide you with updated, accurate data that’s related to your link profile.
SEMrush gives you a lot of important information about any URL that you enter, including the backlinks pointing to the site. You can track multiple competitor sites and get comprehensive information about the links. You’ll need to sign up for a paid account for this though since the site gives you a very limited number of searches for free. SEMRUSH has an extensive database that is updated daily, allowing you to check accurately your website’s backlink status.
If you are doing Backlink analysis to find opportunities, you are going to love this one. Here are a few things that you can easily do with LinkMiner:
- Analyze 50 backlinks for free every day
- Embedded website preview from the dashboard
- See the backlinks based on category (Blogs, forum, Q&A)
- See the link strength
- Mark backlink as favorite
Open Link Profiler works the way a lot of the other tools do. Put in a URL and get a link profile. The information offered is much more extensive though, including breakdowns of links by age, industries, context, countries, and more. You can also use the tool to analyze what links need to be removed to improve your page rank. There are numerous filters to help you sort the data the way you want.
The Google Search Console is part of the Webmaster Tools that the search giant provides. Under the Search Console, you can check out “Links to Your Site” under the “Search Traffic” section. There you’ll see the total links to your site, as well as your most linked content, the sites that link to you the most, and the anchor text used. You can only use the Search Console to check out links on your own site, but it is an important resource that offers up-to-date information right from the source.
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular. If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
BuzzSumo is one of my favorite tools for content marketing, and they offer a free version as well as a pro version. The pro version now has an added feature allowing you to check backlinks to your domain or any individual page. You also have the option to export existing links into .csv or Excel format. Check out BuzzSumo.
A long-time favorite of many marketing professionals, Open Site Explorer never falls short of your expectations. The primary goal of this link checker tool is stated, front and center, on its website:
“Develop a High-Quality Inbound Link Profile.” That’s what this post is all about, so it’s only natural that Open Site Explorer would find itself on this list.
There are three primary ways to use this link checker tool:
- Research backlinks.
- Discover links that are holding your website back.
- Locate the best link building opportunities.
One of the things that I like best about Open Site Explorer is its speed. This has nothing to do with the quality or depth of the data, but everything to do with convenience. When you run a search, you can expect to receive results within seconds.
Search engine optimization isn’t nearly as complicated as it sounds. There is no magic pill for success, but there are things that you can do to work towards it–such as keeping a healthy link profile. In today’s day online world, you don’t have to look far to find the right marketing tools for your business. Take advantage of what these link checker tools have to offer and you’ll get closer to your goals.
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